Today,I want to explain what kind of commercial is effective,so let me pick my most recommendable commercial for example. This commercial advertise a credit card company "VISA". The main actress is Arisa Mizuki, a Japanese famous actress.
Go to this site and just take a look.
http://www.cmjapan.com/
What is this CM like?
First,there is a convention that lots of people from all over the world are attending,then they ordered something to eat. It seems lunch or dinner for every attendance. However,at this moment they have trouble in paying money,because they have different currency. Surely,they want to pay by their own currency. That's why,they had a big argument. During this bother,Arisa Mizuki appeared with VISA card which is able to use all over the world with no trouble of currency and she solved this problem. This is the end of this CM.
Why is this so interesting?
Needless to say,because of Arisa Mizuki. She is really popular for all generation in Japan. In addition it's a bit funny when the attendance have an argument.
Is this logical?
Yes,it's true that there aren't much detail information but this CM emphasize that this card is available to use everywhere. It will be a good reason why you should choose VISA card from plenty of credit cards.
Is this authoritative?
Using Arisa mizuki who is one of famous actress can be said that this is authoritative.
Which part is emotional?
I can't be sure but I guess that the part when Arisa Mizuki solves the big mess looks cool!
Probably,many people will want to do cool action like her.
Conclusion
When we want to persuade something,logic,authority and emotion is necessary. This commercial has every part of those things. Thus,I thought this commercial was good.
5 件のコメント:
Checked.
Your link does not direct us to the CM.
Be careful to follow instructions closely--you use the word "I" throughout, when you should only be using it in your evaluation section.
Too, if I am thinking of the correct commercial, what is the significance of the non-Japanese man at the end? What does he say and how does this relate to the rest of the commercial?
I think that this CM is best to understand the situation how VISA is useful in the world.
It is easy for me to understand(^ω^*)
I can also understand what is VISA after watching this CM. And Mizuki Arisa is famous.So I think this commercial is good,too.
I've seen this commercial once before . Actually , I don't think I wanna use a credit card . cos it's kind of dangerous . But this commercial made me a little wanna use a credit card .
This ad tells the audience the economic positions that each countries are in. The most obvious one is Euro in this ad. Euro has recently became one of the most powerful currenct in the world, therefore in this ad, European people are all gathered together and shouted for 'EURO!!'. Also India's GDP has been increased dramatically along with China, they could claim thir currency against other countries.
Ok, I'm going back to the main point. As I have said already, the ad is good. They chose the right actress and the story line was easy to understand. But do you think Mizuki Arisa was the best actress to be chosen for this ad? Or do you think there could be another actress who could have been better than her?
yurixx
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